Facebook ads do not have a fixed price. You set the budget, and the cost of results depends on your audience, offer and competition. Here is how Facebook ads cost works, in simple terms.
Meta runs an auction for ad space. You choose a daily or lifetime budget and an objective, and Meta shows your ad to people it expects to respond. What you pay for each click, view or lead changes with competition, audience, ad quality and season, so any fixed number you see online is only an average.
There are two separate costs: the ad spend that goes to Meta, and the fee of the agency or freelancer who manages the campaigns. We separate them clearly in our proposals.
Competitive industries such as real estate or education usually cost more per lead than less crowded niches.
Very narrow or very broad audiences can both change your cost, so testing is needed.
Clear creatives and a strong offer usually perform better and can lower your cost per result.
Traffic, leads, messages and sales campaigns are priced and optimised differently.
A slow or confusing landing page wastes ad spend, and missing tracking hides what works.
Festival seasons and sale periods increase competition and often raise costs.
Start from your goal. Decide how many leads or sales you need, what each is worth to you and how much you can afford to pay for one. Then set a test budget that is large enough to gather useful data over a couple of weeks and adjust from there.
Avoid changing budgets or pausing ads every day, because the system needs time to learn. Judge performance on cost per lead or sales, not just clicks.
A Facebook ads agency fee usually covers strategy, ad creatives, setup, tracking, optimisation and reports. At Javedify, Meta marketing is part of our Brand Marketing Pro package at ₹9,999 per month, which also includes Instagram and Facebook account management, Google Business Profile management and website maintenance. This fee is separate from the ad spend you pay Meta directly.
Make sure your offer is clear, your landing page loads fast on mobile and your Meta Pixel or conversion tracking is working. Follow up on leads quickly, because slow follow-up is one of the biggest reasons lead ads fail.
Tell us about your business and we will suggest the right approach and a clear quote. No obligation.
Prices are as listed on our current pricing page. Need something different? We also quote custom projects.
₹9,999 / month
Your ad spend and the management fee are two separate costs. These factors affect them.
Related: Facebook ads agency, social media marketing agency, digital marketing services, or request a custom quote.
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Leads, calls or sales you want.
Test budget and target cost agreed.
Campaigns start with tracking.
We improve creatives and audiences.
Budget increases on what works.
You decide the budget, and your results cost depends on your industry, audience and ad quality. We can estimate a sensible test budget after reviewing your business.
Meta allows small daily budgets, but very small budgets give little data. We suggest a test budget big enough to learn what works.
No. The ad budget is paid directly to Meta. Our management fee is separate: Meta marketing is included in Brand Marketing Pro at ₹9,999 per month.
It is your total ad spend divided by the number of leads received. It varies by industry and campaign quality.
Often yes. Better creatives, clearer offers, correct tracking and a faster landing page usually improve results over time.
Leave your number and our team will call you back with a clear scope, timeline and quote.