Google changes its search systems all the time, and a few times a year it announces larger updates. When traffic drops on the same day, owners panic and rush to change things. This page explains how to find out whether an update really affected you, what Google advises, and a calm sequence of steps. It does not promise a quick recovery, because none exists.
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Most traffic drops are not caused by an update. Tracking errors, a site change, seasonality or a technical fault are common causes, and updates are blamed for them wrongly. The first job is diagnosis.
When an update is the cause, Google's public advice for core updates is that there is no single thing to fix, and that sites should focus on helpful, reliable content made for people. Improvements may take months to be reflected, and in some cases there is no change.
Below is the order we use: confirm, diagnose, improve, wait and measure.
Compare the drop with update dates on the Search Status Dashboard.
Tracking, site changes, indexing and server errors.
In Search Console, compare pages and queries before and after.
Is it original, helpful and trustworthy for the searcher?
Thin, copied or outdated pages, and technical issues.
Avoid mass changes made in a panic.
Improvements are judged over weeks and months.
Open the Search Status Dashboard and compare its dates with the day your traffic changed. Check Analytics and Search Console for a tracking break. Look at whether competitors in your niche moved as well, because updates often reorder many sites at once.
In Search Console, compare performance before and after the update date. Identify which pages lost clicks and impressions and what kind they are. A pattern, such as thin articles or product pages with copied text, suggests where to look.
Ask whether each affected page is the best answer on the web for its topic. Add original examples, update old facts, remove or merge near-duplicate pages and make authorship and contact details clear. Do not try to guess the algorithm.
A spam update targets practices that violate Google's policies, such as scraped content or link schemes. A manual action is different: Search Console shows a message, and you must fix the issue and ask for review. If you used shortcuts, clean them up.
We will not promise a recovery date or blame an update without evidence. We will not buy links or mass-produce pages to bounce back. We tell you what the data shows and what is worth fixing.
We run an audit of the traffic change, list what we found in plain language, fix technical faults and improve the weak pages, then report on progress monthly. We handle audits remotely from Mumbai for sites anywhere.
Not ready to decide? Ask your questions first and we will answer them plainly, with no obligation.
These are our standard rates, read from the current pricing page. Custom work is quoted separately.
₹5,999 / month
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Related: monthly SEO packages, technical SEO services, SEO pricing in India, or request a custom quote.
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Check tracking and update dates.
Compare before and after in Search Console.
Technical, content, links or seasonality.
Prioritise by impact.
Track over months.
Compare the date of the drop with update dates, rule out technical faults, and check which pages and queries changed in Search Console.
Google says there is no specific fix. Improve content quality and reliability over time.
It can take months, and some sites do not return to earlier levels. No one can promise a date.
No. A spam update targets policy violations, while a core update re-evaluates overall helpfulness.
No. Diagnose first and avoid panic changes.
No. We provide an honest audit and a plan.
The Google Growth SEO Package is ₹5,999 a month.
Yes, from Mazgaon, Byculla, Mumbai.
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