Local SEO is easier to price than national SEO, because the work is more defined: a Google Business Profile, local pages, listings and reviews, for a limited area. Still, many freelancers charge too little and many clients do not know what a fair scope looks like. This page works from both sides: how to set a price if you sell local SEO, and how to judge a price if you are buying.
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There is no standard rate for local SEO. A freelancer in a small town and an agency in a metro will both quote differently, and so they should, because their costs and the competition differ. What can be standardised is the method for arriving at a price.
If you sell local SEO, the method protects your margin. If you buy it, the same method lets you test whether a quote makes sense.
We avoid quoting a table of freelance rates because we cannot verify one and they change. We give the method, and the details of our own plan.
Correct name, categories, hours, services, photos and description.
Consistent name, address and phone details on relevant directories.
A simple, compliant process to request and answer reviews.
Pages for each service and area served, with unique content.
Titles, speed, mobile pages and schema where it fits.
Calls, direction requests, website clicks and enquiries.
Estimate the hours the work takes each month, multiply by your hourly rate, then add tool costs and a margin for revisions, calls and the unexpected. Set the first month higher to cover setup. Test the result against what the client gains from one extra customer a month, to check the price is reasonable, and against your own time to check it is sustainable.
A common structure is a small tier for one location and low competition, a middle tier for one location with higher competition and more content, and a larger tier for several locations. Each tier should list exactly what is delivered, such as the number of pages, posts and reports. Do not sell unlimited work.
Freelance fees depend on experience, the scope, the market and whether the freelancer works alone. Cheap offers may mean automated tools and little attention, and expensive ones may include a lot of reporting and meetings you do not need. Compare the deliverables and the person's track record, not only the number. Ask for examples of work you can see.
What exactly will be done each month? How many hours does that represent? Who owns the Business Profile and the accounts? How are reviews requested, and are they compliant with Google's rules? What will the report show? What is the minimum term and how can I stop? If the answers are vague, the price is not the problem.
Guaranteed rankings, fake reviews, fake addresses, buying citations in bulk, and a provider who keeps the accounts in their own name are all warnings. Google's policies do not allow fake locations or reviews, and breaking them can get a profile suspended.
The Google Growth SEO Package is ₹5,999 a month and includes keyword research and competitor analysis, technical, on-page and off-page SEO, Analytics and Search Console setup, sitemap and robots.txt, weekly updates, an SEO audit and a monthly ranking report. We work from Mazgaon, Byculla, Mumbai, remotely, for local businesses across India and abroad, and you own your profile and accounts.
Describe what you want to achieve and we will outline the steps, the timeline and the cost.
Listed prices follow our pricing page. Anything outside the standard scope is priced after we understand it.
₹5,999 / month
Whether you are selling or buying, these move the price:
Related: SEO charges by market, local SEO services, affordable local SEO services, or request a custom quote.
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Profile, citations, reviews, pages and reports.
Be honest about setup and ongoing work.
Software, revisions and calls.
By locations and competition.
What is done, reported and how to end.
Use hours, tools and margin, then set tiers by locations and competition. There is no universal rate.
It varies widely by skill, scope and market. Compare deliverables, not only price.
Profile setup, citations, reviews, local pages, on-page basics and reporting.
Our Google Growth SEO Package is ₹5,999 a month, with a written scope.
No. Fake or paid reviews break Google's policies and can harm your profile.
You should. Insist on owner access.
Sometimes, but scope, support and continuity matter. Ask for a written scope in both cases.
Yes, remotely from Mazgaon, Byculla, Mumbai.
Share your mobile number and we will phone you to understand the work and explain the price.